viamedia

Becky Jones

Senior Vice President Marketing & Research

Becky Jones is a respected fourteen year cable television advertising veteran. She began her career in research at TCI at the point it was being acquired by AT&T. After leaving AT&T Media Services she played a key role in the strategy and development of Viamedia’s sales support infrastructure that today supports over 300 sales people.  

Becky’s primary oversight is corporate communications, marketing & research. Today, she leads a marketing team that assists the sales efforts across the company. Her team’s primary research responsibilities include market analysis, geographic targeting, demographic profiling, behavioral purchasing patterns and training sales teams to assist advertising clients with their response rates by utilizing Viamedia’s extensive research catalog. Becky also oversees Viamedia’s social media platforms and overall marketing / public relations efforts for the company.

In 2014, Becky was the recipient of a Top Ops Award and named 'Cable Marketer of the Year' by Cablefax. She also has received recognition for Affiliate and Partnership Marketing as a Faxie Award recipient in 2014. Becky has also been recognized as one of the cable and telecommunications industry’s ’40 Under 40’ by Multichannel News; recognized in Cablefax's Sales Executive of the Year Awards program for multiple years; and has been named as one of the Most Powerful Women in Cable by Cablefax.

Becky lives in Lexington with her husband Scott and their two boys Silas and Sawyer.

Becky Jones can be reached via email at: bjones@viamediatv.com

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